Teresa Levy
Teresa Levy
Designer, Illustrator and Maker
Toy Design
Award winning toy design work in the preschool space, creating best selling items and long-tail retail items that have lasted for years. Over my time at Hasbro, I worked across multiple brands; Peppa Pig, Potatohead, My Little Pony, PJ Masks, Star Wars, Transformers. Marvel, and so much more.
Areas of expertise in toy space include:
Playsets large and small, Plush design, Preschool Vehicles & Figures, and Potato Head.
Preschool Playsets
Peppa’s Big Fold Out House
Large Playset
In an effort to refresh this 20 year old brand, Baby Evie joined the family! But that means their tiny house was not big enough for three little piggies. In entertainment, the family remodels the house, and with this playset kids can play in their new house with all three piggies.
Leaning into the brand refresh, colors were updated and more fun was designed into every aspect of this playset. A spinning baby mobile, 11 accessories. including 3 just for caring for the baby, and several pieces that are interactive for busy little hands. The set also comes with a sticker sheet to allow kids to help Peppa and George decorate their brand new rooms. In celebration of Evie’s favorite animal being a duckie, there are ducks to be found in each room’s artwork, even inside the refrigerator! How silly.
Concept image
Control art
Sample of accessory specs
This was a massive project that required keeping track of many different aspects at the same time while being incredibly collaborative up and down stream with every team involved.
Testing was done with children at daycares multiple times to help fine tune the opening mechanism and be sure the kids understood how to use each accessory.
The Foam model was so detailed, that it was used for sales meetings with Walmart, and helped sell it in.
Scale Foam core model
Peppa’s Pop-Open Playgroup
Small Playset
The design brief:
A fresh look at an iconic entertainment location, the Play group. Stay within package depth limitations.
My approach to the solution:
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Maximize play space with fold up elements
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Lean into a classic episode full of humor to overlay a glitter theme
Concept image
Unique Function
PJ Masks Power Q
Small Playset
The design brief:
The PJ Masks have expanded their ranks and have a new HQ in space. Create a small playset to reflect this new entertainment asset that’s fun for kids.
My approach to the solution:
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Make sure every part of the set offers play for small hands
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Use the entertainment assets to inform the look
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Add value with on-the-go play
Space walk accessory
Navigation
(Spinner)
Clip-on Jetpack
Manual Launcher
to send the car
speeding out of the HQ
Meeting table for Heroes
(doubles as carrying handle)
Plush Design
Peppa’s Bedtime Lullabies
Feature Plush
​The design brief:
Cuddly plush item to replace on shelf item with a new theme.
My approach to the solution:
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Focus on the plush as a bedtime companion aspect and use Peppa’s night gown outfit and her own plush toy as inspiration.
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Update the gameplay to a series of reimaged lullabies that are Peppa themed with calming phrases between
Concept image
Prototype sample and digital files for production examples
From paper pattern, to prototype sample plush, to digitized pattern. I have a specialized skill set for plush manufacturing pattern making.
With a digitized pattern, art work for sublimation printing can be placed accurately, and embroidery locations clearly indicated.
Brushy Brush Elmo
Feature Plush
The design brief:
Use the most watched Youtube Sesame Street video for Elmo’s Brushy Brush Song for a plush
My approach to the solution:
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Stay true to entertainment through artwork to be printed to mimic the pajamas he wears in the video and fabric choice of a shiny trilobal.
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Write script for additional voice lines to enhance gameplay; attend recording session with Voice Talent
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Build in the 2 minutes of song to the gameplay through pressing twice to play the song to accompany a child while brushing teeth
Transformer Clip-Bots
Clip on Plush
The design brief:
Small collectible plush for Transformers
My approach to the solution:
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Incorporate transforming into a plush toy
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Use in house style guide for stylized plush shapes
Vehicles
Peppa’s Big Family Car
Vehicle Playset
The design brief:
For the bigger family, they need a bigger car that includes Baby Evie
My approach to the solution:
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Testing was done for entertainment regarding the car design, I provided mood boards to the animation side for inspiration
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Using the final entertainment image, interpreting it into a playable form
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Adding in as much interactivity as possible with doors that open, the boot and bonnet open, a baby seat that hooks on the seating, a bag with baby supplies, and fun sticker art reveal in the boot
Peppa’s Caravan
Vehicle Playset
The design brief:
Take the entertainment arc with the new caravan and create a play experience.
My approach to the solution:
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Add as much value per inch as possible with 6 accessories, three figures (including the new Bear character), and compelling label art
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Be sure the red car can tow the caravan for a full vehicle play experience
PJ Masks Battle Racers
Vehicles
The design brief:
Smaller vehicle play that includes a figure
My approach to the solution:
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Designing mario kart inspired mini vehicles based off the entertainment vehicles for each character
Potato Head
Core Mr. & Mrs. Potato Head
Plug and Play
After many years, the tools used for the line were at their end of use. This is a redesign of the entire line started by other designers that I took over and continued the innovation on.
With my team, we created a bright, modern color palette to update the line with. The design itself a was walking a fine line between nostalgia and updating the look to feel more modern.
Create Your Family Set
Plug and Play
The design brief:
Replace and update the family pack item previously being sold
My approach to the solution:
Using the newly created color palette, create all new accessories that reflect a more modern aesthetic
Pet-a-to Tots and Rolling Case
Plug and Play + Storage
The design brief:
Create a new item with popular animals for Amazon that comes with storage for parts and pieces.
My approach to the solution:
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Worked closely directly with the sales team to identify the styles and colors for the animals based on Amazon analytics
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Add play value to the storage solution with a rolling case that has a sprout handle that extends
